If you starting a new website is new, the biggest resource we have is our time. And we do not wish to invest much money in something we don’t know if it works. So can we agree that you are looking for free SEO tools because you are at the starting stages of your site? If yes, then this article is for you.
We are not only going to share with you a list of free SEO tools but also bring you through a journey.
Phases of your website
Now, starting a successful site comes in different phases, and in each phase, you will need different tools.
Phase 1: Visibility
The first phase is all about getting the most visibility for your site, which means you will need:
- Keyword research
- On Page SEO
- XML Sitemap
- Image SEO
- Schema markup
- Redirection
Phase 2: Topical Authority
Then the goal of phase two will be to achieve topical authority, which means:
- Optimizing your existing content
- Speed Optimization
Phase 3: Engagement
And the final phases of the site are all about amplification and engagement. This comes with:
- Link Building
- Performance
Alright, you get the jizz of it lets enter phase one.
Keyword Research tools
Answersocrates
Answer Socrates analyzed search trends and user intent and provide keyword ideas on potential topics. Whether you’re a seasoned writer or just starting, Answer Socrates can help you identify questions your audience is eager to have answered, sparking new ideas and ensuring your content resonates with readers.
Soovle
You know, when you do a Google search, before you complete your keyword search, there will already be some related suggestions. But Soolve isn’t just about Google. It pulls search suggestions from over a dozen sources.
You will find lots of keyword ideas people are searching for on different platforms. With that information, you can find new angles or topics you haven’t considered before. So this is easily one of my favorite free SEO tools.
Reddit Keyword Research Tool
Reddit is a great platform where communities thrive. Every possible niche under the sun will most likely have a subreddit community for discussions.
So the Reddit keyword research tool allows you to dive into these discussions to uncover valuable insights, like what topics are trending, what questions are being asked, and the language real users use.
Start with entering a keyword or topic, and it will show ton of related keywords and phrases derived from Reddit posts and comments, as well as its search volume
And if you click on the context, you will find all the subreddits and discussions related to the keyword. Exploring these subreddits allows you to get a deeper understanding of your niche so that you can tailor your content even more closely to your audience’s interests.
Ubersuggest Chrome extension
it’s time to categorize Your keyword into their competitiveness.
When you have the Ubersuggest Chrome extension installed, as you search for the keywords, you will have some data on the search results page, something like this.
The most important information to assess the keyword difficulty of this is the domain authority.
To know how difficult the keyword is, just look at the first ten positions with domain authority:
- Hard: All above 50 domain authority.
- Medium: A couple of 30 to 50.
- Easy: At least one below 30 domain authority
For new sites, you want to try to rank for medium and easy keywords. And as your site matures, you will target keywords that are harder to rank.
On Page SEO tools
The next step is for you to build your website so there is a place for your content to live. You will need SEO tools to generate an XML sitemap and submit it to Google Search Console, add relevant schema markups to your pages so that search engines will understand your site better.
You need a tool to guide you through on page SEO optimization, add meta title and descriptions to your content, and so many other things.
Rankmath
If you use WordPress, Rank Math provides all the necessary SEO tools for free.
Rank Math is probably the most holistic free SEO tool for WordPress users. And yes, it does have a paid version, but the free version gives you a ton to rank your website smoothly.
- 18 pre-defined Schema types
- Google Search Console integration
- Advanced SEO analysis tool
- SEO analysis score
- SEO failed tests
- 30+ detailed SEO tests
- Automated Image SEO
- Easy meta title and description edit
- Social Share
When you write an article, we have 20 plus SEO checks on the site that helps you make sure that your page is SEO friendly.
If any score is above 80, you would have achieved the goal.
image compression tools
Images are probably the most important part of SEO because it breaks up the text and a picture is worth a thousand words. But images can slow down your site, which can cause a poor user experience, hence it’s important to optimize your images.
Imagify
With Imagify you can auto optimize your images on upload to make the size of your images smaller.
You can optimize your image in the next gen format, such as AVIV, which is even newer than WebP. It provides better compressions without loss in image quality.
You can even optimize your theme files. When it comes to image optimization, Imageify is one of the best solutions for WordPress users.
bulkresizephotos
You can use bulkresizephotos to well, as resize your photos in bulk with easy to use interface.
When you upload your image of choice, you will be met with this:
You can choose between:
- scaling your image
- Image format (PS. We recommend using WebP if you are planning to use it for your website)
- Image quality
website planet’s image compressor tool
Website Planet’s image compressor is also free and helps you automatically compress PNG/JPG files to 80% of their original size.
You can choose the additional settings and which type of compression you like for your image. The options are:
- High: Maximum compression, loads quickly but you may occasionally find some image distortion.
- Medium: Some compression but the image standard is maintained.
- Low: Minimum compression and image quality are not altered.
Google Gemini
Google Gemini is a free AI tool anyone can use, just like ChatGPT. You can ask all sorts of questions and get an answer from the AI.
Gemini help brainstorming ideas to writing and optimizing content, it’s your all-in-one writing assistant.
Need help researching a topic? Gemini can provide summaries of relevant articles. Gemini frees up your time to focus on creating exceptional content.
Google Search Console
Google Search Console is probably your best friend as a blogger because it tells you what your audiences are searching for and also provides you with information to optimize your page for SEO.
You can use it to check if there are any technical issues with your site, submit an XML sitemap so that Google can send out their spiders to crawl your pages, know what pages to optimize for page experience, call web vitals, look for any security or manual actions, etc.
It is one of the best SEO tools for bloggers to understand the performance of your site.
Screaming Frog
Screaming Frog is not a typical SaaS tool where you can get the information on a browser. It is software that you need to install on your device for it to work.
Screaming Frog is a freemium tool, which means there are some limits to its free version.
It crawls up to 500 URLs on the site, but I think the free version already provides you with some cool insights.
You will have an overview of the indexability of your pages, then the meta information, canonical links if any, and many other things.
So this is a cool free SEO tool. Go check them out.
SEO Review Tools
SEO review tools don’t just provide one tool, it provides a suite of free SEO tools. You won’t believe that these tools are all for free.
There are a total of 66 SEO tools that cover various aspects of SEO at your disposal.
I’m not going to go through every single SEO tool here. You can check them out yourselves and see if these free SEO tools help.
PageSpeed Insights
You should be optimizing your pages for speed so that your site visitors will have a better user experience. And the best tool you can use is a tool provided by Google called PageSpeed Insights.
It also show you the issues and how to fixed them to make your site as fast as possible.
But make sure to think about if it really makes business sense to spend time, money and energy fixing those issues.
If your site is just a niche site, it wouldn’t make much of a difference unless it takes more than five seconds to load. But if your site is a large e-commerce site, a laggy site will drive sales away. So it makes business sense to optimize even for a second faster.
Anyway, PageSpeed Insights is an awesome tool to diagnose the user experience of your pages.
Ahrefs Free SEO Tools
Ahrefs is a well known premium SEO tool, but they do offer some free SEO tools that you can use without limits.
- Keyword generator
- Keyword difficulty checker
- SERP checker
- Keyword rank checker
- Backlink checker
- Broken link checker
- website authority checker
- website traffic checker
Hunter.io
when you find a site you want to contact, you can either visit their site and look for their contact information through it, which is sometimes a difficult task. You can also use the next tool called Hunter.io.
This SEO tool is particularly useful for email outreach, sales, marketing, or content promotion.
It is a great tool for SEOs to find contact information for a site.
Conclusion
Hope these tools can offer insights into keywords, website health, and overall performance, and enhance the visibility of your website on search engines without the need for hefty investments.
Comment down below to let us know what is your favourite SEO, or share what you think might be good to be on the list.
